Putting Innovation Into Your DNA

We are often asked to “Help us put innovation into our DNA.”  Every firm has those one-off projects that succeed. Very few have a systematic way to place small strategic bets fast. Once you have that, you’ve got innovation in your DNA.

First we help clients spot the obstacles.

For some, it is customer-centricity (“Only the account manager is allowed to talk to the customer”). For others, it might be resource allocation (“No funding until you prove it’s a sure thing”).

Then we replace the obstacles with new, innovation-friendly structures.

We helped one firm deploy a “pervasive” innovation strategy. For another firm, we designed a central “white space” exploration unit. Either way, our mission is to give the future a chance while still being fair to the core business.