Experience design has emerged as the new competitive playing field, and designers are playing a new strategic role.

Today, designers at Mayo Clinic are innovating patient experiences. Designers at the University of Virginia’s Darden School of Business are innovating MBA student experiences. Even the Obama administration is looking at how to innovate the experiences of US citizens.

Peer Insight helps organizations move their design function upstream in the value chain to deliver experiences that inspire and delight their customers. Our programs include:

• Design capability diagnostics
• Corporate design strategy
• Strategic design acceleration programs
• Corporate design metrics
• Design for managers (and management for designers)
• Change management to embed design in the DNA of the organization