Working With Us

You want to achieve extraordinary growth. You want to improve the future of your organization and make life better for your customers. You may even want to change the world for the better.

We get that. We want to find the right opportunities by working with you and applying Design and Strategy in equal parts. The “equal parts” bit can be tricky. Dan Pink calls it whole-brained. Others call it design thinking. Either way, this practice identifies opportunities, generates extraordinary possibilities, and helps identify the best first steps for your organization to grow into that brighter future. We designed our firm to be the best in the world at one thing.

To meet your needs, we hire the best design-thinkers and business strategists, and they work hand-in-hand using:

• Joint teams: Growth can’t be outsourced to a consultant. You provide the context, we’ll provide the process and protocols.
• Tight time frames: We only need 100 days to uncover a great opportunity. More time only creates the illusion of greater certainty.
• Explicit goals: We set concrete success criteria at the outset, then our teams take a deep breath, and dive in together to make it work.
• Dedicated space: Collaborative work happens visually, which requires wall space.
• Field work: Real innovation happens outside of conference rooms.
• Play: Play often leads to surprising combinations of ideas and approaches, then to breakthroughs.
• Prototypes: We prototype everything; services, brands, even business models. This practice is the fastest way to learn.
• Learning through action: Small experiments in the market inform innovation investment decisions, we help clients identify a variety of growth plans and choose wisely.

We recently co-authored a book, Designing for Growth: A Design Thinking Tool Kit for Managers, which shows how these methods come to life on real projects.