Using the Persona Map to Refine Services

Using the Persona Map to Refine Services

It’s a challenge for a business to be self-critical. Stopping to ask if the business objective has been designed to meet a customer need can slow down timelines, budgets, and take more resources. Yet, these moments of reflection are integral to determine the course ahead—what features to design, what experiments to run, what partnerships to build.

About Us

Peer Insight helps organizations ignite growth by uniting design, business, and entrepreneurship.

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Washington, D.C.
717 D Street NW
2nd Floor
Washington, DC 20004
(202) 506-3804

San Francisco
595 Pacific Ave
4th floor
San Francisco, CA 94133
(336) 430-5403

Get in Touch

For project inquiries, contact Clay Maxwell or Tim Ogilvie

For media inquiries, contact Natalie Foley