It’s a challenge for a business to be self-critical. Stopping to ask if the business objective has been designed to meet a customer need can slow down timelines, budgets, and take more resources. Yet, these moments of reflection are integral to determine the course ahead—what features to design, what experiments to run, what partnerships to build.
During a project, I constantly need to check my own view to manage innovation. Design thinking and entrepreneurial methods give me a way to systematically test my business and user assumptions and clearly understand the interactions between the view of the client, vendors, and customer.
This article covers the importance of storyboard development and how it leads corporate innovation throughout your design process.