Using the Persona Map to Refine Services

Using the Persona Map to Refine Services

It’s a challenge for a business to be self-critical. Stopping to ask if the business objective has been designed to meet a customer need can slow down timelines, budgets, and take more resources. Yet, these moments of reflection are integral to determine the course ahead—what features to design, what experiments to run, what partnerships to build.

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Peer Insight helps organizations ignite growth by uniting design, business, and entrepreneurship.

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For project inquiries, contact Clay Maxwell or Tim Ogilvie

For media inquiries, contact Natalie Foley

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