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4 Tactics for Business Risk Mitigation During Innovation

4 Tactics for Business Risk Mitigation During Innovation

by Clay Maxwell | Innovation Strategy

Corporate Innovation Groups (CIGs) are often on “offense” when it comes to new product development and technological innovation, particularly when it comes to engaging the market and mitigating market-facing risks.

Using the VC Mindset for Successful Innovation

Using the VC Mindset for Successful Innovation

by Clay Maxwell | Innovation Strategy

When your leadership thinks like a VC, there’s a better chance a new growth opportunity that your customers love will make it to market.

AI=IA, Intelligence Augmentation as an opportunity rather than a threat

AI=IA, Intelligence Augmentation as an opportunity rather than a threat

by Clay Maxwell | What's Trending

Much has been said about the disruptive potential held within artificial intelligence (and this is not a new debate). Rather than envisioning catastrophe scenarios, what opportunities are present in this new capability set?

Reach Breakthrough Innovation by Understanding Consumer Behavior

Reach Breakthrough Innovation by Understanding Consumer Behavior

by Clay Maxwell | Innovation Strategy

For any new product you develop, the initial ask we make of consumers should focus on the least amount of new behavior required to drive the most value to them, the user.

Stimulus We Used to Interview Innovation Leaders

Stimulus We Used to Interview Innovation Leaders

by Clay Maxwell | DIY Templates & Tools, Product and Service Development

One of the biggest things we hope to learn through this listening tour are the critical elements required to build and sustain a successful corporate innovation group (CIG). To get at that question, we designed a simple, interactive activity that asks our interviewees to plot a number of optional CIG elements (yellow “cards”) against two dimensions: risk and rigidity.

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