Making comparisons between the design thinking process and the scientific method is nothing new, just consider the innovation tool Assumption Testing, but I wondered if we could learn something more from our psychologist counterparts. Are the newest breed of innovators part designer/part scientist?
Customer journey mapping, or experience mapping, is a simple but useful tool to have in your design thinking toolkit. A journey map can be created as a hypothesis before you go into the field for customer research, or after research as a synthesis of your findings. Watch this 4-minute video to learn how you can create a customer journey map in three simple steps.
A few weeks ago, the team at Peer Insight blew my mind when they surprised with a half-day long celebration of … me. They called it Fest O’ Jess and for a whole afternoon I was honored with messages of gratitude and memories (both good and bad) of my time with the firm, all the while partaking in two of my favorite activities: beer and history. I walked away feeling humbled and awe struck
How do we make appropriately creative, yet informed decisions in the face of all these uncertainties? Well, as with any decision, there is no full-proof method to know what’s exactly right, but here are a few principles that will help ease your mind as you dive into a new unknown.