The Power of Analogies
It can be difficult to shift away from your conventional way of thinking; at Peer Insight we often use analogies to help stimulate our thinking and get the creative juices flowing in brainstorming sessions.
How to run a successful, human-centered designed, strategy retreat
Being in the professional services industry, I think we, as consultants, often forget to practice what we preach. Practicing our methodology on ourselves helps us not only validate our methods (or work out the kinks) but also it helps build deep empathy for our clients.
Human-Centered Design Blinders: What Happens When You Forget About Key Stakeholders
Not too long ago I was in an Uber ride going to the airport. Even though it was about 5am, and I was only half awake, the conversation I had with my driver made an impact on me. She told me in so many words...
6 Reasons Why March Madness is the Best Service Designed Experience
Ever wonder why people get so excited for March Madness? Here’s 6 reasons why March Madness perfectly unites sports and service design to make one of the best sport experiences of today.
