“Design Strategist” is a term that wraps up lots of different roles and responsibilities. First and foremost, we’re researchers, meaning we’re always asking questions and looking to end users to answer them for us.
There’s no one-size-fits-all procedure for designing an alpha test. However, through our work with clients on launching successful alphas, we’ve identified 10 tips to navigate internal operational obstacles and optimize your learnings! These are some key strategies that every innovation team needs to keep in mind as they prototype experiences with real customers.