This video tour gives you an inside peek into how we design and execute virtual working sessions at Peer Insight.
It is always difficult to develop an early idea, earn revenues, and exit. This struggle is especially true whenever firms fall in love with that new idea and manage (and fund) it like a traditional project. There’s an alternative path, though.
Evolve your research design from measuring what your target customers ‘say’ to measuring what they actually ‘do’ by gathering behavioral data in scrappy ways.