A Look Inside Peer Insight’s Virtual Working Sessions
This video tour gives you an inside peek into how we design and execute virtual working sessions at Peer Insight.
The Design Brief: a North Star for Any Project
It’s easy to lose track of the big vision when you’re in the weeds of a project. That’s why it is important to have a Design Brief so it can help ground you and your team as the opportunity you’re tackling gets more wicked. Simply put, your Design Brief is a charter, the North Star, for your project.
How to Set Price: 10 Steps That Will Reveal the Right Price for Your New Offering
As we help firms introduce new, breakthrough services and experiences, there comes a moment that can feel like the first day of school: No matter how much preparation has come before, the venture team can...
The Power of Analogies
It can be difficult to shift away from your conventional way of thinking; at Peer Insight we often use analogies to help stimulate our thinking and get the creative juices flowing in brainstorming sessions.
Stimulus We Used to Interview Innovation Leaders
One of the biggest things we hope to learn through this listening tour are the critical elements required to build and sustain a successful corporate innovation group (CIG). To get at that question, we designed a simple, interactive activity that asks our interviewees to plot a number of optional CIG elements (yellow “cards”) against two dimensions: risk and rigidity.
