The Power of Analogies
It can be difficult to shift away from your conventional way of thinking; at Peer Insight we often use analogies to help stimulate our thinking and get the creative juices flowing in brainstorming sessions.
Stimulus We Used to Interview Innovation Leaders
One of the biggest things we hope to learn through this listening tour are the critical elements required to build and sustain a successful corporate innovation group (CIG). To get at that question, we designed a simple, interactive activity that asks our interviewees to plot a number of optional CIG elements (yellow “cards”) against two dimensions: risk and rigidity.
The Art of Experimentation – A Hierarchy of Prototypes
When asked, “What’s the background of your team?” in addition to “incredibly diverse” I’ll say, “At the end of the day, everyone on our team is a brilliant designer of experiments.” That is, they’re more than...
5 MORE Must Read Books On Design Thinking
As a practitioner of service design, I often get asked for recommendations on great books about design thinking methods. After many impromptu conversations at conferences, workshops, and other events, I’ve finally decided to put them down on paper.
4 Ways to Get Your Feet Wet in Design Strategy
Think design strategy might be the career path for you, but not sure where to start? Here are 4 ways to get your feet wet and gain experience.
