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Savvy Business Building: What to measure, when

Savvy Business Building: What to measure, when

by Clay Maxwell | DIY Templates & Tools, Innovation Strategy, Product and Service Development

When building a new product or service, we often get asked “How will we know if we are successful?” The first step is to re-frame that question to “What’s important to measure when?”  We’ve made...
Your Pre-MVP Checklist

Your Pre-MVP Checklist

by Nalat Yulong | DIY Templates & Tools, Product and Service Development

Do you have clarity on what to build, how to build, and what to test, before spending your first development dollar? Getting from opportunities to MVP is like navigating from an open sea of possibilities to...
A Look Inside Peer Insight’s Virtual Working Sessions

A Look Inside Peer Insight’s Virtual Working Sessions

by Josh Clayton | DIY Templates & Tools

This video tour gives you an inside peek into how we design and execute virtual working sessions at Peer Insight.

The Design Brief: a North Star for Any Project

The Design Brief: a North Star for Any Project

by Jerod Turner | DIY Templates & Tools

It’s easy to lose track of the big vision when you’re in the weeds of a project. That’s why it is important to have a Design Brief so it can help ground you and your team as the opportunity you’re tackling gets more wicked. Simply put, your Design Brief is a charter, the North Star, for your project.

How to Set Price: 10 Steps That Will Reveal the Right Price for Your New Offering

How to Set Price: 10 Steps That Will Reveal the Right Price for Your New Offering

by Tim Ogilvie | DIY Templates & Tools, Product and Service Development

As we help firms introduce new, breakthrough services and experiences, there comes a moment that can feel like the first day of school: No matter how much preparation has come before, the venture team can...
The Power of Analogies

The Power of Analogies

by Jillian Brown | DIY Templates & Tools

It can be difficult to shift away from your conventional way of thinking; at Peer Insight we often use analogies to help stimulate our thinking and get the creative juices flowing in brainstorming sessions.

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We want to acknowledge that we play and work on the traditional land of the Nacotchtank people, and honor with gratitude the land itself and the people who stewarded it throughout the generations. To find out which Native Nations’ land you’re on, this map is a great start.