It is always difficult to develop an early idea, earn revenues, and exit. This struggle is especially true whenever firms fall in love with that new idea and manage (and fund) it like a traditional project. There’s an alternative path, though.
Large enterprises struggle at launching fast-growing ventures because they fall victim to hidden venture-killers. Many of these obstacles are the corporate attributes you’re most proud of. Here are the 8 venture-killers, and what to do about them.
Corporate Innovation Groups (CIGs) are often on “offense” when it comes to new product development and technological innovation, particularly when it comes to engaging the market and mitigating market-facing risks.
Evolve your research design from measuring what your target customers ‘say’ to measuring what they actually ‘do’ by gathering behavioral data in scrappy ways.