Scaling a Business with Innovation Teams
A high-level summary of our findings from research with innovation teams at large companies to deliver successful innovation projects to market.
Reach Breakthrough Innovation by Understanding Consumer Behavior
For any new product you develop, the initial ask we make of consumers should focus on the least amount of new behavior required to drive the most value to them, the user.
Wins & Woes of Innovation Groups: Part 2
Last week we sat down with a VP of Innovation & New Business Development at a Fortune 500 manufacturing company, an Innovation Venture Manager at a top insurance company, and a Strategy Manager responsible for innovation at an international non-profit. We captured a few of our top takeaways here.
Now That You Have a Concept, Should You Make or Stake?
Many of the clients we work with face an all-too-familiar scenario: they’ve created a robust process for generating a number of high-potential opportunities to drive growth, yet the path to build those high-potential opportunities isn’t well paved.
The Half-Life of Business Models
As our CEO, Natalie Foley, described in a recent video post, a business model captures the exchange of value between your organization and a customer who purchases your product or service to meet their...
