A high-level summary of our findings from research with innovation teams at large companies to deliver successful innovation projects to market.
For any new product you develop, the initial ask we make of consumers should focus on the least amount of new behavior required to drive the most value to them, the user.
Last week we sat down with a VP of Innovation & New Business Development at a Fortune 500 manufacturing company, an Innovation Venture Manager at a top insurance company, and a Strategy Manager responsible for innovation at an international non-profit. We captured a few of our top takeaways here.
Many of the clients we work with face an all-too-familiar scenario: they’ve created a robust process for generating a number of high-potential opportunities to drive growth, yet the path to build those high-potential opportunities isn’t well paved.