It is always difficult to develop an early idea, earn revenues, and exit. This struggle is especially true whenever firms fall in love with that new idea and manage (and fund) it like a traditional project. There’s an alternative path, though.
Evolve your research design from measuring what your target customers ‘say’ to measuring what they actually ‘do’ by gathering behavioral data in scrappy ways.
The term business model is used loosely to describe how a business operates, but what is it as its simplest? Our CEO, Natalie Foley, breaks it down into simple terms and describes how a business model develops around a consumer need and evolves quickly through testing that de-risks concepts.
How our Design Strategist, Anthony DeThomas, used design thinking to write and publish a children’s book, My Friend Failure.
A high-level summary of our findings from research with innovation teams at large companies to deliver successful innovation projects to market.
Peer Insight helps organizations ignite growth by uniting design, business, and entrepreneurship.
Washington, D.C.
717 D Street NW
2nd Floor
Washington, DC 20004
(202) 506-3804
San Francisco
595 Pacific Ave
4th floor
San Francisco, CA 94133
(336) 430-5403
For project inquiries, contact Clay Maxwell or Tim Ogilvie
For media inquiries, contact Natalie Foley
