Creating a Customer Behavior Data Research Strategy
Evolve your research design from measuring what your target customers ‘say’ to measuring what they actually ‘do’ by gathering behavioral data in scrappy ways.
A Simple Definition for a ‘Business Model’
The term business model is used loosely to describe how a business operates, but what is it as its simplest? Our CEO, Natalie Foley, breaks it down into simple terms and describes how a business model develops around a consumer need and evolves quickly through testing that de-risks concepts.
AI=IA, Intelligence Augmentation as an opportunity rather than a threat
Much has been said about the disruptive potential held within artificial intelligence (and this is not a new debate). Rather than envisioning catastrophe scenarios, what opportunities are present in this new capability set?
Creating a Children’s Book with Elementary Students and Teachers
How our Design Strategist, Anthony DeThomas, used design thinking to write and publish a children’s book, My Friend Failure.
Scaling a Business with Innovation Teams
A high-level summary of our findings from research with innovation teams at large companies to deliver successful innovation projects to market.
