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Savvy Business Building: What to measure, when

Savvy Business Building: What to measure, when

by Clay Maxwell | DIY Templates & Tools, Innovation Strategy, Product and Service Development

When building a new product or service, we often get asked “How will we know if we are successful?” The first step is to re-frame that question to “What’s important to measure when?”  We’ve made...
Product Management Flips the Operating Model

Product Management Flips the Operating Model

by Tim Ogilvie | Innovation Strategy, Product and Service Development

Peer Insight recently led a scan of product management capabilities at leading firms. We spoke with product management pros at ten admired companies. The participating firms were Capital One, Humana, USAA,...
Your Pre-MVP Checklist

Your Pre-MVP Checklist

by Nalat Yulong | DIY Templates & Tools, Product and Service Development

Do you have clarity on what to build, how to build, and what to test, before spending your first development dollar? Getting from opportunities to MVP is like navigating from an open sea of possibilities to...
Spotted: A Gap in Support Services for Startups (And a Solution – the Venture Studio!)

Spotted: A Gap in Support Services for Startups (And a Solution – the Venture Studio!)

by Clay Maxwell | Product and Service Development

Today, there are a number of paths an early venture can go down to augment the skills that reside inside an organization with help from the outside. Of course, a startup can forgo outside help entirely and...
How Virtual Research Can Move Your Challenge Forward

How Virtual Research Can Move Your Challenge Forward

by Julia Sorzano | Product and Service Development

As you are figuring out your new normal, you have deadlines from leadership that still must be met. You’re likely trying to decide what to move forward, and how. And if you’re responsible for understanding...
The Pinocchio Problem: Why Your Product Wishes It Could Be a Service

The Pinocchio Problem: Why Your Product Wishes It Could Be a Service

by Tim Ogilvie | Product and Service Development

Pinocchio was a wooden puppet, carved by the shoemaker Geppeto, who wished he could be a boy.  In the same way, your tangible product wishes it could be a service. Why? Being consumed as a service makes your...
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