We conducted research with innovation leaders to develop a Corporate Innovation Playbook – a tactical guide for innovation groups. The primary question we asked was, what are the critical elements required to build and sustain a successful corporate innovation group (CIG)? To get at that question, we designed a simple, interactive activity that asks our interviewees to plot a number of optional CIG elements (yellow “cards”) against two dimensions: risk and rigidity. We’re going into these conversations thinking of risk as the relative important of element X to the greater innovation mission, and rigidity, as how susceptible element X is to change over time, but we also hold space to let our interviewees challenge this thinking and assign an alternative definition to these terms based on their own experiences. Check it out!

(We’re big fans of Realtime board, by the way. It’s especially helpful when we conduct interviews virtually).

Download the Corporate Innovation Playbook

About Us

Peer Insight helps organizations ignite growth by uniting design, business, and entrepreneurship.


Find Us

Washington, D.C.
717 D Street NW
2nd Floor
Washington, DC 20004
(202) 506-3804

San Francisco
595 Pacific Ave
4th floor
San Francisco, CA 94133
(336) 430-5403

Get in Touch

For project inquiries, contact Clay Maxwell or Tim Ogilvie

For media inquiries, contact Natalie Foley