Thoughts & Insights
Corporate Innovation Groups (CIGs) are often on “offense” when it comes to new product development and technological innovation, particularly when it comes to engaging the market and mitigating market-facing risks.
Evolve your research design from measuring what your target customers ‘say’ to measuring what they actually ‘do’ by gathering behavioral data in scrappy ways.
The term business model is used loosely to describe how a business operates, but what is it as its simplest? Our CEO, Natalie Foley, breaks it down into simple terms and describes how a business model develops around a consumer need and evolves quickly through testing that de-risks concepts.
When your leadership thinks like a VC, there’s a better chance a new growth opportunity that your customers love will make it to market.
Much has been said about the disruptive potential held within artificial intelligence (and this is not a new debate). Rather than envisioning catastrophe scenarios, what opportunities are present in this new capability set?
How our Design Strategist, Anthony DeThomas, used design thinking to write and publish a children’s book, My Friend Failure.
A high-level summary of our findings from research with innovation teams at large companies to deliver successful innovation projects to market.
For any new product you develop, the initial ask we make of consumers should focus on the least amount of new behavior required to drive the most value to them, the user.
It can be difficult to shift away from your conventional way of thinking; at Peer Insight we often use analogies to help stimulate our thinking and get the creative juices flowing in brainstorming sessions.
How design thinking and entrepreneurship can move us from possibilities to profitability in artificial intelligence.
Last week we sat down with a VP of Innovation & New Business Development at a Fortune 500 manufacturing company, an Innovation Venture Manager at a top insurance company, and a Strategy Manager responsible for innovation at an international non-profit. We captured a few of our top takeaways here.
One of the biggest things we hope to learn through this listening tour are the critical elements required to build and sustain a successful corporate innovation group (CIG). To get at that question, we designed a simple, interactive activity that asks our interviewees to plot a number of optional CIG elements (yellow “cards”) against two dimensions: risk and rigidity.
Many of the clients we work with face an all-too-familiar scenario: they’ve created a robust process for generating a number of high-potential opportunities to drive growth, yet the path to build those high-potential opportunities isn’t well paved.
The notion “Fail Fast” has become rather pervasive throughout the world of corporate innovation and the more I hear it, the more I become sure that it is contributing to waste in the innovation ecosystem. Given its intention...
When asked, “What’s the background of your team?” in addition to “incredibly diverse” I’ll say, “At the end of the day, everyone on our team is a brilliant designer of experiments.” That is, they’re more than problem-solving consultants and/or generative designers,...
As our CEO, Natalie Foley, described in a recent video post, a business model captures the exchange of value between your organization and a customer who purchases your product or service to meet their previously unmet need. We believe that there is tremendous value...
How do innovation groups build resilience and what does it mean to them? Clay Maxwell dives deep on this question and others as he reflects on learnings he's had from conversations with innovation leaders in our second podcast on corporate innovation group wins and...
We conducted a series of interviews with innovation leaders at major companies and shared our learnings in a Corporate Innovation Playbook. We summed up some interesting insights and anecdotes here. In this post, we focused our reflection on failure points of CIGs -...