Natalie shares anecdotes from folks about their successes and failures in moving innovation projects forward – in particular, the role leadership plays in safeguarding and promoting breakthrough innovation.
Being in the professional services industry, I think we, as consultants, often forget to practice what we preach. Practicing our methodology on ourselves helps us not only validate our methods (or work out the kinks) but also it helps build deep empathy for our clients.
“Design Strategist” is a term that wraps up lots of different roles and responsibilities. First and foremost, we’re researchers, meaning we’re always asking questions and looking to end users to answer them for us.
It’s easy to lose track of the big vision when you’re in the weeds of a project. That’s why it is important to have a Design Brief so it can help ground you and your team as the opportunity you’re tackling gets more wicked. Simply put, your Design Brief is a charter, the North Star, for your project.