It can be difficult to shift away from your conventional way of thinking; at Peer Insight we often use analogies to help stimulate our thinking and get the creative juices flowing in brainstorming sessions.
Think design strategy might be the career path for you, but not sure where to start? Here are 4 ways to get your feet wet and gain experience.
It’s easy to lose track of the big vision when you’re in the weeds of a project. That’s why it is important to have a Design Brief so it can help ground you and your team as the opportunity you’re tackling gets more wicked. Simply put, your Design Brief is a charter, the North Star, for your project.
Setting Design Criteria is a transitional technique for going from abundant data to a single solution. It is also a translational tool to summarize specifications for your new offering as dictated by prior research, and typically informs the creation of a prototype to then be tested further. Follow the simple format in the 4-minute video overview to create Design Criteria for your growth project.