Extuition. And Why Consultants Invent Words

Extuition. And Why Consultants Invent Words

Have you ever noticed how consultants tend to invent words? My favorite invented word in recent years is “dimensionalize.” As in, “First we need to dimensionalize the problem.” It highlights one of the most common ways consultants invent words, which is verbing a noun. (If you’re reading carefully, you’ll notice that “verbing” is an example of that, too.)

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