Corporate Innovation Groups (CIGs) are often on “offense” when it comes to new product development and technological innovation, particularly when it comes to engaging the market and mitigating market-facing risks.
Evolve your research design from measuring what your target customers ‘say’ to measuring what they actually ‘do’ by gathering behavioral data in scrappy ways.
The term business model is used loosely to describe how a business operates, but what is it as its simplest? Our CEO, Natalie Foley, breaks it down into simple terms and describes how a business model develops around a consumer need and evolves quickly through testing that de-risks concepts.
Much has been said about the disruptive potential held within artificial intelligence (and this is not a new debate). Rather than envisioning catastrophe scenarios, what opportunities are present in this new capability set?