Natalie Foley became Peer Insight’s SEO in January 2017. Read how her, and the CEO’s of Peer Insight’s, reflect on the role and their work.
Being in the professional services industry, I think we, as consultants, often forget to practice what we preach. Practicing our methodology on ourselves helps us not only validate our methods (or work out the kinks) but also it helps build deep empathy for our clients.
“Design Strategist” is a term that wraps up lots of different roles and responsibilities. First and foremost, we’re researchers, meaning we’re always asking questions and looking to end users to answer them for us.
Yes, for most of the day, we, at Peer Insight, use design thinking to empower our client teams to be fearless explorers of new services, new experiences and new business models. But for a few hours each day, we also use design thinking to create new experiences for our own team.