It can be difficult to shift away from your conventional way of thinking; at Peer Insight we often use analogies to help stimulate our thinking and get the creative juices flowing in brainstorming sessions.
Design thinkers and innovators know the power of small teams. They are lean and mean, nimble and entrepreneurial. That’s why we honor them at Peer Insight. But sometimes in innovation, you need a bigger group, and that’s when dots can help.
It’s easy to lose track of the big vision when you’re in the weeds of a project. That’s why it is important to have a Design Brief so it can help ground you and your team as the opportunity you’re tackling gets more wicked. Simply put, your Design Brief is a charter, the North Star, for your project.
It’s been many years since I learned a skill that was just, well, so NEW for me. At work, I am faced with new situations all the time, but, really, they all fit cozily within somewhat of a familiar realm. Minutes after resting that violin under my jaw, I was struck by what a fascinating experience it was to learn something so new as an adult.
Setting Design Criteria is a transitional technique for going from abundant data to a single solution. It is also a translational tool to summarize specifications for your new offering as dictated by prior research, and typically informs the creation of a prototype to then be tested further. Follow the simple format in the 4-minute video overview to create Design Criteria for your growth project.