When asked, “What’s the background of your team?” in addition to “incredibly diverse” I’ll say, “At the end of the day, everyone on our team is a brilliant designer of experiments.” That is, they’re more than problem-solving consultants and/or generative designers, they are nimble explorers and adept survivalists. They know how to hunt, gather, and find fertile ground. 

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That’s the fundamental polymathy that successful innovation and entrepreneurship requires.

In pursuit of this, we employ a myriad of tools and techniques to architect and execute experiments. The images above lay out a basic hierarchy of prototypes we leverage in the course of our work. We use a governing principle implied in the y-axis to choose the right tool for the job – “what’s the lowest level of fidelity that will return the necessary learnings?”

What do you think? What would you add?

– Clay Maxwell, Managing Partner, PI + PI Ventures, San Francisco

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