When asked, “What’s the background of your team?” in addition to “incredibly diverse” I’ll say, “At the end of the day, everyone on our team is a brilliant designer of experiments.” That is, they’re more than problem-solving consultants and/or generative designers, they are nimble explorers and adept survivalists. They know how to hunt, gather, and find fertile ground. 


That’s the fundamental polymathy that successful innovation and entrepreneurship requires.

In pursuit of this, we employ a myriad of tools and techniques to architect and execute experiments. The images above lay out a basic hierarchy of prototypes we leverage in the course of our work. We use a governing principle implied in the y-axis to choose the right tool for the job – “what’s the lowest level of fidelity that will return the necessary learnings?”

What do you think? What would you add?

– Clay Maxwell, Managing Partner, PI + PI Ventures, San Francisco

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It’s easy to lose track of the big vision when you’re in the weeds of a project. That’s why it is important to have a Design Brief so it can help ground you and your team as the opportunity you’re tackling gets more wicked. Simply put, your Design Brief is a charter, the North Star, for your project.

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