Venture Acceleration

For when you have a concept customers want and the core business values…and now you want to accelerate along the path to revenues and profits

HOW WE DO IT

We validate disruptive concepts, identify early adopters, get the first revenues, and accelerate towards product-market fit.

  • Framestorming
  • Business model design and testing
  • Rapid prototyping
  • Assumption testing
  • In-market experimentation
  • Go-to-market strategy development
  • Alpha/Beta/Pilot test design and execution
  • Strategic partnering
  • IP navigation
  • Transition planning

We built a new-to-the-world athletic apparel company and enabled its acceleration.

HOW WE DID IT

  • Engaging outside legal counsel through our firm to set up operational policies to launch the service, protecting the mother brand from premature association with the venture
  • Setting up an e-commerce platform for revenue collection and stand-alone bank account to handle revenues separately from the parental P&L
  • Designing and testing unique go-to-market elements including revenue model mechanics and customer acquisition strategies
  • Determining and setting qualitative and quantitative KPIs, and designing the data capture mechanisms to capture them, including bespoke customer feedback channels

We built a device-enabled infection prevention service that needed third-party fulfillment capabilities and IP safeguarding.

HOW WE DID IT

  • Set ideal partner criteria for this specific project, and performed screening and diligence of potential candidates
  • Developed a long-list and short-list of third parties, keeping client identity hidden
  • Pre-agreement IP round-up and provisional patent filing
  • Made a disclosure plan for IP protection
  • Advised on deal terms; negotiating directly with the third party in many cases
  • Formed the first agreement with the partner (acting as intermediary for the client)

We partnered with a direct-to-consumer apparel venture that lacked explicit evidence confirming the consumer need and desire for the service.

HOW WE DID IT

  • Rapidly forming and executing a customer engagement and feedback strategy (in less than 2 weeks)
  • Identifying quantitative benchmarks and metrics, and qualitative customer insight gathering tactics
  • Synthesizing data into evidence that proved the customer needs, validated key business viability assumptions, and exposed additional opportunities to serve
  • Leveraging learnings from other ventures within the company’s portfolio
  • Creating a compelling story for the corporate committee – a pitch deck, in effect – that made the case for internal venture investment

Let's discuss how we can help you reach your goals.

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OTHER OFFERINGS

Innovation Strategy & Capacity Building

We build resilient innovation systems, strategies, and teams.

Opportunity Analysis

We identify strategic growth opportunities.

Experience Design

We create breakthrough experiences that people love.

Venture Acceleration

We enable ventures to get traction and scale in the market.

About Us

Peer Insight helps organizations ignite growth by uniting design, business, and entrepreneurship.

info@peerinsight.com

Find Us

Washington, D.C.
717 D Street NW
2nd Floor
Washington, DC 20004
(202) 506-3804

San Francisco
655 Montgomery Street
7th floor
San Francisco, CA 94111
(336) 430-5403

Get in Touch

For project inquiries, contact Clay Maxwell or Tim Ogilvie

For media inquiries, contact Natalie Foley

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