Allison Abbott | Design Strategist

With a foundation in design, psychology, and acting, Allison has always been interested in understanding people—why they tick the way they do, what patterns bubble up in behavior and attitudes, and how we can be ever-better at meeting society’s needs. She loves working at the intersection of science and art, honoring the messiness of the human experience and using it as inspiration for meaningful, impactful design. She has a knack for building empathy with customers and an eye for uncovering patterns from qualitative research.

Before working at Peer Insight, Allison helped launch a design research practice at a Fortune 200 company’s digital innovation lab. Allison’s experience ranges from social psychology research in an academic setting, to engineering social impact, to fintech innovation. Allison has been a two-time speaker at SXSW, and has also given lectures on design and research at Harvard University, MIT, Cornell University, and Google EMEA’s UX Conference. Allison holds B.A.s from the University of Virginia in Psychology and English.


What I Love

What Inspires Me

Unexpected solutions, unfolding progress, and stories from people who have a lifetime’s worth of perspective. Surrounding myself with people who set and achieve goals, people who take risks and take action, and people who live at the intersection of intelligence, compassion, and playfulness.


A Favorite Moment at Peer Insight

While it’s not relegated to just one memory, I feel like I’m constantly learning new mindsets from my Peers that I immediately want to turn around and adopt in my own life. A few favorites include:

On my first day at Peer Insight, George used one of our PI true-isms when explaining some of the IT setup: “I don’t know, but I know how to know.” How empowering is that notion— that not having an answer right now doesn’t necessarily mean that we can’t quickly get to that answer? 

When we were working with a client at a workshop, Tim reminded us: “This isn’t an exercise of predicting the winners or knowing what’s ‘right.’ We let the market tell us that. Our job is to pick the right experiment to get us there.” In moments like that, I’m reminded that we can trust the process, because we’ve got a rigorous process to get us from the unknown to the known, in a low-risk way.  

A final favorite example (I could go on and on!) was when it was time for a few of us to hold our afternoon-ly mindfulness break, Austin came to our desks, asking, “Is today a good day to have a good day?” What a great reminder of how important and impactful it can be when we take a few moments for ourselves during the day.

I love being surrounded by people with these great mindsets, and I’m so lucky to be learning from them!