Alyssa Zhu | director

Alyssa has a passion for learning about people and their stories. Drawing on her background in marketing, design, and research, Alyssa brings a curious and analytical eye to understanding the intersection between human behavior and complex business problems. Her diverse range of experiences coupled with her relentless energy enables her to turn her visions into tangibles that positively impact how people live and work. Before joining Peer Insight, Alyssa honed her analytical and management skills in Sales at Procter & Gamble; she worked on brands like Gillette, Olay, and Old Spice and recommended tactical distribution, merchandising, and shelving strategies across beauty categories to drive share growth for her clients. Alyssa graduated from the College of William & Mary with a BBA in Marketing with a concentration in Accounting.


What I Love


What Inspires Me

People and their stories, small acts of kindness, beautiful design, being outside, autumn colors, humility, and experiencing the world through the lens of a beginner.


A Favorite Moment at Peer Insight

When I was about to leave the office after my first interview with the PI team, everyone came up to me to give me a hug before I left. That’s when I knew: these are my people.