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case1

A membership organization recognized a need for its financial planning resources in a new client base, Generation Y. What platform could best start a relationship with these future customers?

case2

Facing decreasing demand for paper money, an ATM manufacturer sought to develop a new services platform. How can an existing business model be stretched into new sources of service revenue?

case3-new

A nation-wide provider of senior care is under pressure to develop new services and business models. How can organizations operating in a traditionally inflexible environment experiment with new services?

case4

An insurance company began exploring different methods of increasing customer intimacy with their corporate clients. How can a business pursue opportunities to increase customer retention and diversify revenues?

case6

Our client, a major paint manufacturer, wanted to expand its service offerings to develop a cohesive brand experience and new services across multiple channels. How best to move from manufacturing products to branding services?

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