Inc. named Designing for Growth one of the 25 most inspiring books to read for CEOs, founders, and other high-achieving leaders.
“It provides a practical approach on how companies can drive innovation. This is something we’re always focused on here at Wayfair, where employees are encouraged to share innovative and out-of-the-box ideas, test their theories, analyze data, and learn and iterate to find the best, most effective solutions.”
–Brad Johnson, VP of Castlegate Fulfillment for the online home store Wayfair
Tim Ogilvie, Peer Insight’s founder, co-authored Designing for Growth with Jeanne Liedtka to educate readers in one of the hottest trends in business: “design thinking,” or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design’s exciting potential.
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