Inc. named Designing for Growth one of the 25 most inspiring books to read for CEOs, founders, and other high-achieving leaders.

“It provides a practical approach on how companies can drive innovation. This is something we’re always focused on here at Wayfair, where employees are encouraged to share innovative and out-of-the-box ideas, test their theories, analyze data, and learn and iterate to find the best, most effective solutions.”

–Brad Johnson, VP of Castlegate Fulfillment for the online home store¬†Wayfair

Tim Ogilvie, Peer Insight’s founder, co-authored Designing for Growth with Jeanne Liedtka to¬† educate readers in one of the hottest trends in business: “design thinking,” or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design’s exciting potential.