We Build Businesses
Peer Insight is an innovation firm that partners with leaders to drive new growth and turn ideas into reality.
The Corporate Innovation Playbook
A tactical guide to design, launch & optimize an innovation team within a large company.
Developing Nike Adventure Club
Learn how we partnered with Nike to design and develop their new subscription service.
Corporate Innovation Scorecard
Take the corporate innovation assessment and see how your company stacks up!
Latest Thoughts & Insights
Do you have clarity on what to build, how to build, and what to test, before spending your first development dollar?Getting from opportunities to MVP is like navigating from an open sea of possibilities to picking the "right" stream that leads to the promised land....
Prioritizing product roadmaps in a pandemic: what’s now, next, later? We’ve been thinking about the product managers who are steering pre-commercial products into this head wind. There is a ‘survival’ mode to get through: reacting to external market shifts and...
Over the past month, we've been in touch with several dozen growth leaders at large enterprises. Who better to navigate uncertainty, create rapid prototypes, and make effective pivots? Here is a snapshot of how they are responding to the pandemic. 1. Serve and...