We’re an innovation partner that turns uncertainty into evidence, evidence into action, and promising opportunities into real-world results.
Understand customers, explore the market, and decide where your team can make a meaningful difference.
Customer research / Journey mapping /
Opportunity framing
Specialized expertise and hands-on experimentation help your team find a way forward, and move faster.
We test with real people, turning what they actually do into decision-quality evidence your team can act on.
We bring people into the work, designing for your customers and the organization that has to deliver.
Clients we’ve been privileged to serve
We make decisions together and build the capability to carry the work forward.
A client perspective
“No other firm walks the walk like you do. You actually work alongside us to stand the venture up, win customers, collect revenue, and pivot the business model in real-time.”
Head of Nike Accelerator · Nike
“You’ve gotten us farther, faster than we thought possible. This isn’t a capability we have in-house, and it doesn’t make sense for us to build it. What we need is exactly this: a partner who can help us learn quickly and get us ready to scale.”
Chief Executive Officer

Turning food into medicine, and a food bank network into a new business opportunity.
Learn More →I had to have a five-year digital self-service strategy. What we did together was define the problem in a way that was actually actionable, instead of the problem in my head, which felt big and insurmountable.
Sarah Sugarman, VP of Marketing and Communications
"Your insight that we could activate the family caregiver was a game-changer -- it completely shifted our thinking. They are a free resource just sitting there ... and they trust our (consumer) brand. This type of partnership (between our consumer and B2B sides) is something we talk about but rarely get to realize."
SVP of Marketing, Kimberly Clark Professional
Designing and piloting a service that reduced hospital re-admissions from hospital acquired infections.
Learn More →"Your approach to solving the customer use case was just relentless. But, even better, was how we figured out the go-to-market pathway. This exposes us to market and impacts well beyond our footprint."
Sr. Director of Marketing, DTE Energy
“At first I didn’t think (going to) three fleet customers would tell us much. But the rigor your team used to design the live market trial was superb. As a result, the insights from those three fleets really stood the test of time. This project established the reputation of internal corporate ventures.”
SVP, The Hartford Corporate Ventures
Piloting a usage-based insurance model using real-time driver feedback and telematics.
Learn More →“We have never externalized a solution before, much less a revolutionary B2B SaaS product like Vaux. The PX team made the commercialization happen. Their Playbook provided the roadmap, but it was the PX team's confidence and courage that brought it to life.”
Chief Innovation Officer
Launching a hardware and software freight and logistics solution to automate the load and unload process.
Learn More →"You helped our team become more thoughtful, quicker, more nimble, and you helped us really understand the process of bringing digital solutions to the market, which we were able to spread throughout the entire organization. ”
Global Product Manager
Piloting two new professional education products to create new revenue streams.
Learn More →“Everything you all say and do just makes sense. We’ve gotten further, faster than ever before, and you’ve still been able to communicate in just the right way to bring our stakeholders along.”
Director of Programs
Demistyfing the Medicare enrollment process to bring clarity and confidence to seniors
Learn More →“I can count on one hand the number of partners I would recommend all day long and Peer Insight is at the top of the list. They’ve single-handedly helped us become a customer-driven organization.”
Global Marketing Director
“No other firm walks the walk like you do. You actually work alongside us to stand the venture up, win customers, collect revenue, and pivot the business model in real-time.”
Head of Nike Accelerator
Evidence into action
We combine customer evidence with organizational understanding to help your team move confidently and deliver lasting results.
Real prototypes in real people's hands reveal what they actually do, and what that means for your next decision.
We bring people into the work so they understand the evidence and take ownership of what comes next.
A practical way forward, designed for the people you serve and the organization that has to deliver it.
Revenue
$50M+
Revenue in the first eight months from a new Kimberly-Clark solution we helped develop.
Growth
+50%
Increase in web sessions following the J&J redesign, with 40% more key CTA clicks and 34% more organic traffic.
Adoption
500K+
Users after one year, with 35K–40K monthly active users for a PMI product we helped build.
Speed to market
58 days
From insights to first revenue on our fastest launch.
We’ll listen, kick the tires with you, and help figure out what the work actually needs, whether we end up working together or not.
Don’t just take our word for it. We’ll happily connect you with a client who’s been there, too.