We Build Businesses
Peer Insight is an innovation firm that enables leaders to drive new growth and turn ideas into reality.
A few of the clients we've had the privilege to partner with...
The Corporate Innovation Playbook
A tactical guide to design, launch & optimize an innovation team within a large company.
Heart Care Reimagined
We re-imagined a heart-care service that could build on their existing technological platform to deliver more responsive patient care.
Corporate Innovation Scorecard
Take the corporate innovation assessment and see how your company stacks up!
Latest Thoughts & Insights
The 8 Hidden Venture-Killers
Large enterprises struggle at launching fast-growing ventures because they fall victim to hidden venture-killers. Many of these obstacles are the corporate attributes you’re most proud of. Here are the 8 venture-killers, and what to do about them.
How to Set Price: 10 Steps That Will Reveal the Right Price for Your New Offering
As we help firms introduce new, breakthrough services and experiences, there comes a moment that can feel like the first day of school: Pricing. No matter how much preparation has come before, the venture team can suddenly feel uncertain, anxious, and wracked...
4 Tactics for Business Risk Mitigation During Innovation
Corporate Innovation Groups (CIGs) are often on “offense” when it comes to new product development and technological innovation, particularly when it comes to engaging the market and mitigating market-facing risks.
