We Build Businesses
Peer Insight is an innovation firm that partners with leaders to drive new growth and turn ideas into reality.
The Corporate Innovation Playbook
A tactical guide to design, launch & optimize an innovation team within a large company.
Developing Nike Adventure Club
Learn how we partnered with Nike to design and develop their new subscription service.
Corporate Innovation Scorecard
Take the corporate innovation assessment and see how your company stacks up!
Latest Thoughts & Insights
What 10 years in corporate innovation taught me
I consider all of you reading this as part of my team, even if I haven’t “officially” met you. For that, I am grateful. Being in such amazing company for the past 10 years has pushed me to grow in every way; constantly experimenting on myself as a prototype. So I...
Selecting the optimal path to net-new revenues
There are multiple paths to Net-New, each with its own pros and cons, and risk and cost profiles. In the middle of the ‘extremes’ of incremental improvement and M&A is Incubation, where you have the most control, influence, and flexibility in regards to costs and...
The 5 Business Model Validation Tricks That Corporations Don’t Know
Here are 5 business model validation tricks, borrowed from startups, that work equally well for scaled enterprises.