We Build Businesses
Peer Insight is an innovation firm that partners with leaders to drive new growth and turn ideas into reality.
The Corporate Innovation Playbook
A tactical guide to design, launch & optimize an innovation team within a large company.
Developing Nike Adventure Club
Learn how we partnered with Nike to design and develop their new subscription service.
Corporate Innovation Scorecard
Take the corporate innovation assessment and see how your company stacks up!
Latest Thoughts & Insights
When building a new product or service, we often get asked “How will we know if we are successful?” The first step is to re-frame that question to "What’s important to measure when?” We've made the case in the video below and created a downloadable cheat sheet to...
Peer Insight recently led a scan of product management capabilities at leading firms. We spoke with product management pros at ten admired companies. The participating firms were Capital One, Humana, USAA, Optum, Vanguard, Gensler, PMI, Hard Yards Consulting, PBS, and...
Do you have clarity on what to build, how to build, and what to test, before spending your first development dollar?Getting from opportunities to MVP is like navigating from an open sea of possibilities to picking the "right" stream that leads to the promised land....