We Build Businesses
Peer Insight is an innovation firm that partners with leaders to drive new growth and turn ideas into reality.
The Corporate Innovation Playbook
A tactical guide to design, launch & optimize an innovation team within a large company.
Developing Nike Adventure Club
Learn how we partnered with Nike to design and develop their new subscription service.
Corporate Innovation Scorecard
Take the corporate innovation assessment and see how your company stacks up!
Latest Thoughts & Insights
I consider all of you reading this as part of my team, even if I haven’t “officially” met you. For that, I am grateful. Being in such amazing company for the past 10 years has pushed me to grow in every way; constantly experimenting on myself as a prototype. So I...
There are multiple paths to Net-New, each with its own pros and cons, and risk and cost profiles. In the middle of the ‘extremes’ of incremental improvement and M&A is Incubation, where you have the most control, influence, and flexibility in regards to costs and...
Here are 5 business model validation tricks, borrowed from startups, that work equally well for scaled enterprises.