We Build Businesses

Peer Insight is an innovation firm that partners with leaders to drive new growth and turn ideas into reality.

A few of the clients we've had the privilege to partner with.

The Corporate Innovation Playbook

A tactical guide to design, launch & optimize an innovation team within a large company.

Developing Nike Adventure Club

 Learn how we partnered with Nike to design and develop their new subscription service.

Corporate Innovation Scorecard

Take the corporate innovation assessment and see how your company stacks up!

Latest Thoughts & Insights

Top 5 Missteps of Innovation Labs

Top 5 Missteps of Innovation Labs

A successful corporate innovation lab, incubator, or accelerator depends upon three things: people, people, and people. That’s what I learned by speaking with the heads of innovation labs at 12 Fortune 500 corporations over the course of eight weeks. These market...

The Design Brief: a North Star for Any Project

The Design Brief: a North Star for Any Project

It’s easy to lose track of the big vision when you’re in the weeds of a project. That’s why it is important to have a Design Brief so it can help ground you and your team as the opportunity you’re tackling gets more wicked. Simply put, your Design Brief is a charter, the North Star, for your project.