We Build Businesses
Peer Insight helps organizations ignite growth by uniting design, business, and entrepreneurship.
A few of the clients we've had the privilege to work with...
The Corporate Innovation Playbook
A tactical guide for designing, launching & optimizing an innovation group at any organization
Heart Care Reimagined
We re-imagined a heart-care service that could build on their existing technological platform to deliver more responsive patient care.
Corporate Innovation Scorecard
Take the corporate innovation assessment and see how your company stacks up!
ON THE BLOG
As we help firms introduce new, breakthrough services and experiences, there comes a moment that can feel like the first day of school: Pricing. No matter how much preparation has come before, the venture team can suddenly feel uncertain, anxious, and wracked...
Corporate Innovation Groups (CIGs) are often on “offense” when it comes to new product development and technological innovation, particularly when it comes to engaging the market and mitigating market-facing risks.
Evolve your research design from measuring what your target customers ‘say’ to measuring what they actually ‘do’ by gathering behavioral data in scrappy ways.