Natalie Foley | CEO

Natalie thrives in teams obsessed with testing and building new growth businesses, both inside Peer Insight and with our clients. At Peer Insight, she has contributed to dozens of new business ventures with clients like Kimberly-Clark, AARP, the Canon, the Good Samaritan Society and ArcBest, several of which have become multi-million dollar revenue streams. With a background in strategy and technology, Natalie has led projects for Peer Insight, IBM and PricewaterhouseCoopers in various countries, and across all organizational functions, and industries (public, private & not-for-profit.) The diversity and connectivity of her experience is brought to bear throughout the testing and building processes, enabling strong exploratory and divergent thinking while maintaining a grasp on the ins and outs of execution, alignment and story-telling. At PwC and IBM, Natalie supported clients such as Allstate, the World Bank, and the U.S. Agency for International Development (USAID) Afghanistan program. She holds an MBA from UVA’s Darden School of Business and a BA in Psychology from The College of William and Mary.


What I Love


What Inspires Me

My kids and husband, underdogs, when things don’t go as planned, being outdoors, witnessing small and large courageous acts, intrapreneurs, and the power of a prototype.


A Favorite Moment at Peer Insight

One moment at Peer Insight that I will never forget: we were with a brand new client helping them tackle a really tough challenge.  We were at the beginning of the project, all still getting to know each other and the ins and outs of our partnership, and finished our first 2 day workshop. We went to eat lunch afterwards and as I glanced around the circle of our table, I was overwhelmed by how proud I was of this team for delivering such an incredible, impactful workshop for our client and the challenge. Every single person had been a contributor, voice in the room, nudging us in the right direction when we were off track. What amazing people I get to work with – insanely amazing innovators and collaborators as well as being genuine, truly wonderful people.