Samantha is a design strategist with an entrepreneurial mindset, a researcher's curiosity, and a deep belief that the best design work is responsible and intentional. Her work lives at the intersection of design, research, and strategy — with a particular passion for problems that demand complex systems and journey mapping, co-designing with end users, and bringing ideas on paper to life.
Before Peer Insight, Samantha founded her own consumer brand, began her career in technology consulting, and worked at innovation labs across three countries. This path gave her a rare ability to bridge creative thinking and rigorous research with scrappy, practical execution and a global perspective she brings into every engagement.
Samantha holds a Master of Design (MDes) from the Institute of Design, Chicago, and a B.A. in Business Economics from UCLA, with minors in Digital Humanities and Entrepreneurship.
