A Tactical Guide for Designing, Launching & Optimizing an Innovation Group at any Organization



What You're Getting

This playbook highlights strategies, hard-won learnings, and perspective from working with a wide variety of Corporate Innovation Groups (CIGs) over the last 14 years. Most recently, we conducted interviews with over a dozen leaders of innovation groups at a diversity of companies to gather anecdotes and strategies about their CIG’s journey. Inside, we share some of their stories and we also provide checklists and a sort of “you are here” guide that aims to enable you to take these insights and assess where your team might focus its efforts to ensure long-term success. We’ve broken this journey into four major phases.

1. Preparation Phase

Being intentional about how your Corporate Innovation Groups (CIG) is formed requires a clearly-defined strategy, funding mechanism and identity relative to other parts of the organization. There’s no one-size-fits-all model for CIGs, but we offer the critical questions that every new group needs to ask themselves to tailor their strategy and structure to their context.

2. Launch Phase

Getting your CIG up and running us just the beginning – now you have to run a project to pressure test your strategy and structure, while continuing to establish your group within the broader organization. This section has considerations for how to kick-off your first project and begin to grow your portfolio of projects within the CIG.

3. Run Phase

The CIG will reach a phase where it is running on all cylinders, but the work isn’t over. Looking for ways to learn and grow from your in-flight work and measure your performance against the right metrics are key. This section offers strategies for measuring, growing and protecting your innovation group.

4. Reset Phase

Iteration is a given, not only in your design and innovation projects, but also for the CIG as a whole. The strategies in this section help you be more proactive in how you re-calibrate your group, and what to do when you are forced to be more reactive in how you reset.

Let’s collaborate to get your innovation group up-and-running.

We’re always interested in talking with folks about their corporate innovation challenges, triumphs and aspirations – drop us a line and we’ll find time to connect!

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About Us

Peer Insight helps organizations ignite growth by uniting design, business, and entrepreneurship.


Find Us

Washington, D.C.
717 D Street NW
2nd Floor
Washington, DC 20004
(202) 506-3804

San Francisco
655 Montgomery Street
7th floor
San Francisco, CA 94111
(336) 430-5403

Get in Touch

For project inquiries, contact Clay Maxwell or Tim Ogilvie

For media inquiries, contact Natalie Foley