Setting Design Criteria is a transitional technique for going from abundant data to a single solution. It is also a translational tool to summarize specifications for your new offering as dictated by prior research, and typically informs the creation of a prototype to then be tested further. Follow the simple format in the 4-minute video overview to create Design Criteria for your growth project.

Please let me know what you think!

– Clay Maxwell (@bizinovationist)

About Us

Peer Insight helps organizations ignite growth by uniting design, business, and entrepreneurship.

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For project inquiries, contact Clay Maxwell or Tim Ogilvie

For media inquiries, contact Natalie Foley

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