Peer Insight Blog | Innovation, Product Management, Design Strategy, Venture Building

Tools

Explore our toolkits.

The Corporate Innovation Playbook

This playbook guides you in standing up and leading your innovation team, with insights and stories from leaders at Fortune 500 companies.

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Go to Market Scorecard

This scorecard identifies the most critical milestones (and frequent blindspots) to aid your go-to-market journey.

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Experimentation Field Book

This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.

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Market Experiments 101

Get your concept market-ready by testing it with real users. Learn about how you can find product-market fit through setting up an in-market experiment.

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Design Your Business Model

This practical guide has 4 simple steps to design, prototype, and test the business model of your new idea.

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Designing for Growth

This tactical handbook teaches business leaders how to apply human-centered design to create new growth.

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Insights

Explore our insights.

Business Building

REFRAME: 7 Make or Break Skills for Successful Innovation Teams

Learn about the most important yet often overlooked foundational skills innovation teams need to succeed.

Innovation Strategy

6 Hacks for Innovating With a Tight Budget

Discover how the most admired corporations are mastering the art of innovating on a tight budget, turning constraints into strategic advantages for sustained growth amid uncertainties.

Innovation Strategy

Say vs Do: Creating a Behavioral Research Strategy

How to combine qualitative and behavioral data to unlock better decision-making.

Innovation Strategy

How to Reduce Innovation Risk While Increasing Impact

The first step to managing your innovation risk starts with asking the right questions.

Innovation Strategy

The Challenge of Measuring Innovation (and how to do it better)

Learn how startups, venture capitalists, and management consultants approach measuring innovation.

Innovation Strategy

Top 5 Missteps of Innovation Labs

We did a listening tour with the heads of innovation groups, and they shared the mistakes they made and lessons learned.

Business Building

Alpha Testing and In-Market Experimentation

We’ve identified 10 tips to navigate internal operational obstacles and optimize your learning during an Alpha test.

Research Methodology

How Virtual Research Can Move Your Challenge Forward

Ethnographic research doesn't have to be conducted in person. In fact, you can take your research track virtual and yield just as fruitful insights.

Business Building

Using Sprints for Effective Decision Making

We’ve perfected an approach to exploring new opportunities that takes you from hoping to knowing in six weeks or less

Business Building

Your 1-Minute Guide to the Most Impactful Innovation Approach

Venture Studios are creating enhanced impact for clients with this unique model, a full-service entrepreneurship solution in a box.

Product & Service Development

Your Pre-MVP Checklist

Learn how to get clarity on what to build, how to build, and what to test, before spending your first development dollar.

Innovation Strategy

Are Your Breakthrough Innovations Failing to Break Out?

We’ve found that those companies who fall in love with customer problems and fund venture teams find success much faster (and more often).

Business Building

Selecting the Optimal Path to Net-New Revenues

Venture-building is taking over the disruptive side of corporate incubation. It is conducted farther from the gravitational pull of the BUs, to create the ventures you wish you could invest in

Behind-the-Scenes

Reflection of Jeanne Liedtka's contributions to our field

Business Building

The 5 Business Model Validation Tricks That Corporations Don’t Know

Here are 5 business model validation tricks, borrowed from startups, that work equally well for scaled enterprises.

Behind-the-Scenes

A Look Inside Peer Insight's Virtual Working Sessions

This video tour gives you an inside peek into how we design and execute virtual working sessions at Peer Insight.

DIY Tools & Templates

The Design Brief: a North Star for Any Project

Just like a North Star, a Design Brief is a powerful tool that grounds you and your team as the opportunity you’re tackling gets more wicked and complex.

Innovation Strategy

What 10 years in Corporate Innovation Taught Me

Here are the top 10 levers of innovation and business building. These factors can either propel you forward or backwards quickly.

Business Building

5 Principles of Entrepreneurship

Whether you are starting in a garage or leading a corporate venture, the principles of entrepreneurship will guide your way.

Innovation Strategy

7 Strategies to Accelerate Through Uncertainty

These strategies will help you refocus your efforts so you can meet your objectives in the face of uncertainty.

Business Building

How to Set Price: 10 Steps That Will Reveal the Right Price for Your New Offering

Before simply setting a price for a new offering study the user context and define and validate the surrounding business model.

Research Methodology

5 Must-Read Books on Design Thinking Methods

When honing your product and service design skills, these books are must reads for all practitioners.

DIY Tools & Templates

DIY Card Sort – A Tool to Capture Unarticulated Needs

A simple card sort is a strategic and creative way to co-create with your user and understand how they perceive the subject at hand.

DIY Tools & Templates

Prototyping Your Service with a Storyboard

Storyboards are an important way to prototype a new offering by using a narrative approach to reveal a person’s experience.

Research Methodology

Five Design Research Pitfalls that Kill Good Ideas

The structure and planning of the research that makes for great interview data, and even better ideas down the line.

Behind-the-Scenes

Getting to Know Us: The Design Strategist Role

The Design Strategist is a multi-faceted role that goes deep into research to surface insights that illuminate the way forward.

Product & Service Development

6 Reasons Why March Madness is the Best Service Designed Experience

We can learn a lot by looking to sports, and more specifically March Madness, for ideas of how to create engaging experiences.

DIY Tools & Templates

The Power of Analogies

One way we inspire better design is by using analogies to push our thinking.

DIY Tools & Templates

Bring-Build-Buy Map Advances Strategic Partnerships in Innovation

The Bring-Build-Buy Map allows assets to be positioned and repositioned strategically to best fit the project at hand.

Innovation Strategy

4 Tactics for Business Risk Mitigation During Innovation

Innovation requires constant vigilance and proactivity, and in the corporate context it requires an extra dose of both and careful, intentional sequencing.

Product & Service Development

The Pinocchio Problem: Why Your Product Wishes It Could Be a Service

Services become the focal point of a dynamic, information-rich relationship between you and your customer.

Innovation Strategy

What Manufacturing Leadership Looks Like in Industry 4.0

Without bold leadership among production leaders, many established organizations will cede market share as the steady drum of progress beats on.

Innovation Strategy

Insurance Trends: Good Vibrations for Agile Insurers

Thriving in the new world of insurance is less about rewriting the rules, and more about rethinking the tools.

Tools

Explore our toolkits.

Insights

Explore our insights.

REFRAME: 7 Make or Break Skills for Successful Innovation Teams

6 Hacks for Innovating With a Tight Budget

Say vs Do: Creating a Behavioral Research Strategy

How to Reduce Innovation Risk While Increasing Impact

The Challenge of Measuring Innovation (and how to do it better)

Top 5 Missteps of Innovation Labs

Alpha Testing and In-Market Experimentation

How Virtual Research Can Move Your Challenge Forward

Using Sprints for Effective Decision Making

Your 1-Minute Guide to the Most Impactful Innovation Approach

Your Pre-MVP Checklist

Are Your Breakthrough Innovations Failing to Break Out?

Selecting the Optimal Path to Net-New Revenues

Reflection of Jeanne Liedtka's contributions to our field

The 5 Business Model Validation Tricks That Corporations Don’t Know

A Look Inside Peer Insight's Virtual Working Sessions

The Design Brief: a North Star for Any Project

What 10 years in Corporate Innovation Taught Me

5 Principles of Entrepreneurship

7 Strategies to Accelerate Through Uncertainty

How to Set Price: 10 Steps That Will Reveal the Right Price for Your New Offering

5 Must-Read Books on Design Thinking Methods

DIY Card Sort – A Tool to Capture Unarticulated Needs

Prototyping Your Service with a Storyboard

Five Design Research Pitfalls that Kill Good Ideas

Getting to Know Us: The Design Strategist Role

6 Reasons Why March Madness is the Best Service Designed Experience

The Power of Analogies

Bring-Build-Buy Map Advances Strategic Partnerships in Innovation

4 Tactics for Business Risk Mitigation During Innovation

The Pinocchio Problem: Why Your Product Wishes It Could Be a Service

What Manufacturing Leadership Looks Like in Industry 4.0

Insurance Trends: Good Vibrations for Agile Insurers

Thank you!