Thoughts & Insights on Industries and Trends

A Simple Definition for a ‘Business Model’

The term business model is used loosely to describe how a business operates, but what is it as its simplest? Our CEO, Natalie Foley, breaks it down into simple terms and describes how a business model develops around a consumer need and evolves quickly through testing that de-risks concepts.

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The Power of Analogies

It can be difficult to shift away from your conventional way of thinking; at Peer Insight we often use analogies to help stimulate our thinking and get the creative juices flowing in brainstorming sessions.

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Wins & Woes of Innovation Groups: Part 2

Last week we sat down with a VP of Innovation & New Business Development at a Fortune 500 manufacturing company, an Innovation Venture Manager at a top insurance company, and a Strategy Manager responsible for innovation at an international non-profit. We captured a few of our top takeaways here.

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Stimulus We Used to Interview Innovation Leaders

One of the biggest things we hope to learn through this listening tour are the critical elements required to build and sustain a successful corporate innovation group (CIG). To get at that question, we designed a simple, interactive activity that asks our interviewees to plot a number of optional CIG elements (yellow “cards”) against two dimensions: risk and rigidity.

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Remove Failure From Your Innovation Lexicon

The notion “Fail Fast” has become rather pervasive throughout the world of corporate innovation and the more I hear it, the more I become sure that it is contributing to waste in the innovation ecosystem. Given its intention to inspire pragmatic experimentation,...

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The Art of Experimentation – A Hierarchy of Prototypes

When asked, “What’s the background of your team?” in addition to “incredibly diverse” I’ll say, “At the end of the day, everyone on our team is a brilliant designer of experiments.” That is, they’re more than problem-solving consultants and/or generative designers,...

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The Half-Life of Business Models

As our CEO, Natalie Foley, described in a recent video post, a business model captures the exchange of value between your organization and a customer who purchases your product or service to meet their previously unmet need. We believe that there is tremendous value...

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Podcast: How Innovation Groups Build Resilience

How do innovation groups build resilience and what does it mean to them? Clay Maxwell dives deep on this question and others as he reflects on learnings he's had from conversations with innovation leaders in our second podcast on corporate innovation group wins and...

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About Us

Peer Insight helps organizations ignite growth by uniting design, business, and entrepreneurship.

Find Us

Washington, D.C.
717 D Street NW
2nd Floor
Washington, DC 20004
(202) 506-3804

San Francisco
595 Pacific Ave
4th floor
San Francisco, CA 94133
(336) 430-5403

Get in Touch

For project inquiries, contact Clay Maxwell or Tim Ogilvie

For media inquiries, contact Natalie Foley