Thoughts & Insights on Industries and Trends
How to Set Price: 10 Steps That Will Reveal the Right Price for Your New Offering
As we help firms introduce new, breakthrough services and experiences, there comes a moment that can feel like the first day of school: Pricing. No matter how much preparation has come before, the venture team can suddenly feel uncertain, anxious, and wracked...
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4 Tactics for Business Risk Mitigation During Innovation
Corporate Innovation Groups (CIGs) are often on “offense” when it comes to new product development and technological innovation, particularly when it comes to engaging the market and mitigating market-facing risks.
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Creating a Customer Behavior Data Research Strategy
Evolve your research design from measuring what your target customers ‘say’ to measuring what they actually ‘do’ by gathering behavioral data in scrappy ways.
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A Simple Definition for a ‘Business Model’
The term business model is used loosely to describe how a business operates, but what is it as its simplest? Our CEO, Natalie Foley, breaks it down into simple terms and describes how a business model develops around a consumer need and evolves quickly through testing that de-risks concepts.
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Using the VC Mindset for Successful Innovation
When your leadership thinks like a VC, there’s a better chance a new growth opportunity that your customers love will make it to market.
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AI=IA, Intelligence Augmentation as an opportunity rather than a threat
Much has been said about the disruptive potential held within artificial intelligence (and this is not a new debate). Rather than envisioning catastrophe scenarios, what opportunities are present in this new capability set?
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Creating a Children’s Book with Elementary Students and Teachers
How our Design Strategist, Anthony DeThomas, used design thinking to write and publish a children’s book, My Friend Failure.
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Scaling a Business with Innovation Teams
A high-level summary of our findings from research with innovation teams at large companies to deliver successful innovation projects to market.
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Innovation Management & Understanding Consumer Behavior
For any new product you develop, the initial ask we make of consumers should focus on the least amount of new behavior required to drive the most value to them, the user.
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The Power of Analogies
It can be difficult to shift away from your conventional way of thinking; at Peer Insight we often use analogies to help stimulate our thinking and get the creative juices flowing in brainstorming sessions.
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From Possibility to Profitability: Next Level AI
How design thinking and entrepreneurship can move us from possibilities to profitability in artificial intelligence.
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Wins & Woes of Innovation Groups: Part 2
Last week we sat down with a VP of Innovation & New Business Development at a Fortune 500 manufacturing company, an Innovation Venture Manager at a top insurance company, and a Strategy Manager responsible for innovation at an international non-profit. We captured a few of our top takeaways here.
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Stimulus We Used to Interview Innovation Leaders
One of the biggest things we hope to learn through this listening tour are the critical elements required to build and sustain a successful corporate innovation group (CIG). To get at that question, we designed a simple, interactive activity that asks our interviewees to plot a number of optional CIG elements (yellow “cards”) against two dimensions: risk and rigidity.
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Now That You Have a Concept, Should You Make or Stake?
Many of the clients we work with face an all-too-familiar scenario: they’ve created a robust process for generating a number of high-potential opportunities to drive growth, yet the path to build those high-potential opportunities isn’t well paved. In fact, it has...
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Remove Failure From Your Innovation Lexicon
The notion “Fail Fast” has become rather pervasive throughout the world of corporate innovation and the more I hear it, the more I become sure that it is contributing to waste in the innovation ecosystem. Given its intention to inspire pragmatic experimentation,...
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The Art of Experimentation – A Hierarchy of Prototypes
When asked, “What’s the background of your team?” in addition to “incredibly diverse” I’ll say, “At the end of the day, everyone on our team is a brilliant designer of experiments.” That is, they’re more than problem-solving consultants and/or generative designers,...
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The Half-Life of Business Models
As our CEO, Natalie Foley, described in a recent video post, a business model captures the exchange of value between your organization and a customer who purchases your product or service to meet their previously unmet need. We believe that there is tremendous value...
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Podcast: How Innovation Groups Build Resilience
How do innovation groups build resilience and what does it mean to them? Clay Maxwell dives deep on this question and others as he reflects on learnings he's had from conversations with innovation leaders in our second podcast on corporate innovation group wins and...
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